Step 1 of the assigned APS CCA involved finding a career pathway that was heavily involved in or related to the disciplines of psychology, sociology, or anthropology. My immediate response was to find a job commonly associated with the APS disciplines such as teaching, or a job in human/social services. However, I decided on relating the role of a Marketing Manager to APS. Throughout the process, I learned about how symbolic interactionism, sociology, and psychology play a huge role in a marketing manager’s responsibilities and actions and about how the business world as a whole is interconnected to the studies of sociology.
As a student who aligns his interests in the STEM field and passionate in pursuing the maths and computer science the completion of this assignment really opened my eyes to the field of business and marketing. Ultimately, the concept of marketing is directly related to satisfying and creating relationships between a brand and customer while sociology is defined as the study of societies and patterns within social relationships. The ideas and philosophy behind sociology determine how marketing can be best carried out. Throughout the process of completing this CCA step I have learned about fundamental concepts in both Marketing and APS while simultaneously applying and relating the two fields. By using APS, one can reveal efficient methods and strategies within marketing.
The function of sociology, as of every science, is to reveal that which is hidden.
– Pierre Bourdieu
APS in Business 