This step in the CCA exposed me to an abundance of new knowledge and a higher understanding of what an academic journal was. The first challenge presented to me when beginning step 4 was the selection of the article. It took a considerable amount of time to find a suitable article that had a substantial amount of information, related to marketing, and appeased to the general rubric of the assignment itself. After searching for through multiple databases using multiple methods I finally decided on Video Content Marketing: The Making Of Clips, by Xuan Li, Savannah Wei Shi, Thales Teixeira, and Michel Wedel.
Overall, I found this article to be extremely informative, interesting, and related to sociology and psychology to a substantial extent whether in direct or indirect connections. When annotating the This step in the CCA exposed me to an abundance of new knowledge and a higher understanding of what an academic journal was. The first challenge presented to me when beginning step 4 was the selection of the article. It took a considerable amount of time to find a suitable article that had a substantial amount of information, related to marketing and appeased to the general rubric of the assignment itself. After searching for through multiple databases using multiple methods I finally decided on Video Content Marketing: The Making Of Clips, by Xuan Li, Savannah Wei Shi, Thales Teixeira, and Michel Wedel. Overall, I found this article to be extremely informative, interesting, and related to sociology and psychology to a substantial extent whether in direct or indirect connections. Throughout the process of annotating the relevance section of the bibliography, I not only became proficient at annotating and analyzing peer-reviewed journals but also came to learn about how researchers developed and tested their methods in order to come to an applicable conclusion. Reading this article allowed me to come to appreciate the depth and detail possible within a small niche topic. Something as simple as showing short clips could be broken down into audio and visual analyzation, customer retention, customer perception, and a variety of other independent and dependent variables. In addition, annotating the reliability section of the article lead me into deeper insight regarding the reliability of different sources, whether it be media or scientific sources. I now know a considerable amount more relating to academic articles and their reliability in comparison to before.This step in the CCA exposed me to an abundance of new knowledge and a higher understanding of what an academic journal was. The first challenge presented to me when beginning step 4 was the selection of the article. It took a considerable amount of time to find a suitable article that had a substantial amount of information, related to marketing, and appeased to the general rubric of the assignment itself. After searching for through multiple databases using multiple methods I finally decided on Video Content Marketing: The Making Of Clips, by Xuan Li, Savannah Wei Shi, Thales Teixeira, and Michel Wedel. Overall, I found this article to be extremely informative, interesting, and related to sociology and psychology to a substantial extent whether in direct or indirect connections. When annotating the
APS in Business 