CCA step 2 involved taking an objective look at an article relating to marketing in the news and analyzing it’s information, reliability, and relevance to APS. This type of assignment relatively new to me compared to the first CCA step and as such, I had a harder time answering the questions presented regarding the news article. However, overcoming this brief challenge has allowed me to develop my analyzation skills into the objectivity of bias within an article as well as the overall content relating to marketing and PMGs. CCA step 2 involved taking an objective look at an article relating to marketing in the news and analyzing it’s information, reliability, and relevance to APS. This type of assignment relatively new to me compared to the first CCA step and as such, I had a harder time answering the questions presented regarding the news article. However, overcoming this brief challenge has allowed me to develop my analyzation skills into the objectivity of bias within an article as well as the overall content relating to marketing and PMGs. The article focused on the psychological standpoint of a customer when looking at PMG branded item in relation to the reality and how the difference in symbolic interactionism between a consumer and company allows for implied benefits regardless of actuality. Reading this article gave me further insight into how a company’s strategic marketing tactics can influence and mislead customers such as myself into purchasing their product or service, and how cultural lifestyles and established customs lead to different pathways in marketing. Overall, though difficult in a sense, this CCA step has developed my skills in answering questions and writing reports relating to the reliability and relevance of an article, while also giving me further awareness and understanding of the marketing world and PMGs.CCA step 2 involved taking an objective look at an article relating to marketing in the news and analyzing it’s information, reliability, and relevance to APS. This type of assignment relatively new to me compared to the first CCA step and as such, I had a harder time answering the questions presented regarding the news article. However, overcoming this brief challenge has allowed me to develop my analyzation skills into the objectivity of bias within an article as well as the overall content relating to marketing and PMGs.
APS in Business 